What is Marketing and Why is it Important?
Business is all about people, and to bring those people into your business, you need marketing.
Marketing is an essential function that you need for you business to become a success - it will say a lot about who your company is and what you do. It is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service).
A lot of new marketers often get caught up in the details - here’s a good refresher article on the essentials of marketing.
