Okay, so you have your trade show display set up and it looks awesome. Now for the hard part - how do you attract passers by to actually come and investigate? Many of the freebies you receive and collect at trade shows get thrown or given away (at least mine are).

You don’t want to attract people to your booth for the wrong reasons - prizes/freebies are one of those ‘wrong reasons’. People will be attracted by the freebies rather than the product you’re offering. This kind of traffic is not the traffic you want to attract, you should be looking for measurable traffic.

Kristen Davis of Nashville’s Advent Results, has written a great article on driving measureable traffic to your trade show booth.