Nashville based experiential marketing group Advent Results have been featured in the Washington Post.

The article discusses indepth the charity work that Advent and its employees participate in. John Roberson (President of Advent) and Todd Austin (Vice-President), talk about their employee’s influence on society by doing good deeds.

The third annual summit of marketing 08 is taking place on Feburary 25 & 26 at the Grandes Dunes Marriott in Myrtle Beach, South Carolina.

Key topics will be:

• Shifting from traditional marketing to online media
• Measuring return on marketing investment
• Building and maintaining brand image and equity
• Innovative strategies for attracting and retaining customers
• Social networking and virtual world marketing

Okay, so you have your trade show display set up and it looks awesome. Now for the hard part - how do you attract passers by to actually come and investigate? Many of the freebies you receive and collect at trade shows get thrown or given away (at least mine are).

You don’t want to attract people to your booth for the wrong reasons - prizes/freebies are one of those ‘wrong reasons’. People will be attracted by the freebies rather than the product you’re offering. This kind of traffic is not the traffic you want to attract, you should be looking for measurable traffic.

Kristen Davis of Nashville’s Advent Results, has written a great article on driving measureable traffic to your trade show booth.