A great post by Lisa Stiles at the Talstone Group blog. She discusses the WIIFM (What’s In It For Me?) mentality.

Something that we as marketers miss out on is taking a step back and seeing what our target audience thinks about our product. The more time, energy and resources we pour into our product, the harder it is for us to see it from the outside. Read the article for more information. 

By using new media, or Web 2.0, we can take advantage of a huge market reach. A local firm in town, Advent Results, are doing just this by podcasting - they run a podcast called Experiential Marketing Today. This is an example for us all to follow. Don’t be afraid of using new technologies to broadcast your message.

If you’ve been following the Facebook furor about the popular app Scrabulous, you’ll know that Mattel and Hasbro have issued a take down order due to trademark infringement. Of course, this is a trademark violation, but the popular Facebook app has reinvigorated peoples desire to play Scrabble - what a market reach!

Matt Dickman at Marketing Profs highlights several key points that Mattel and Hasbro have seemingly missed out on.

The NAMA are hosting a national branding bootcamp. All good marketers know that effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty regardless of your industry, product or service.

For more information check out the NAMA Bootcamp blog post.